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McCain aims to bring warmth back to the frozen food aisle | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Susan Krashinsky - MARKETING REPORTER

One of the most enduring images of McCain Foods Ltd. advertising is a commercial from the 1980s. Designed to appeal to parents looking for convenient ways to feed their kids – and a few moments of blessed peace and quiet – it featured a bespectacled little boy named Jay, happily and silently munching at a plate full of Superfries.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/mccain-foods-reinvents-itself-to-adapt-to-new-priorities/article20937714/
 

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